The next piece of the online project was to create a website, an online home for J’Adore Shoe Boutique. The original plan was to create a simple website with basic information such as location, brands stocked and contact details. However due to the success of the store after opening, together with the level of online engagement from customers, it was decided to launch a full eCommerce store.
The main challenge identified was how to manage stock both offline – in the store, and online – on the website. Working closely with the store owner, we identified the correct platform, which integrated with the point of sale system in store, to provide live availability of stock across all platforms. This meant that when a sale was made in store, it would reduce the stock available online and vice versa. We felt this was required to avoid orders being placed online for a product that was sold out.
Launching just before Christmas 2018, orders started coming in through the website from day 1. The engagement on social media, facebook in particular, meant the audience was already there online. Ensuring that social posts linked directly to the relevant page on the website also meant that potential customers were only a couple of clicks away from a purchase.